스타벅스 커피숍, 메리어트 호텔, 사우스웨스트 항공, 도미노 피자까지 거의 모든 회사가 일종의 포인트 제도를 운영한다. 더 많이 먹고, 마시고, 비행하고, 숙소를 이용할수록 더 많은 포인트를 얻게 되는 것이다. 포인트 제도는 세상이 돌아가는 방식을 반영한다. 일을 하면 임금을 받는 것과 같다. 무언가를 성취함으로써 우리는 칭찬과 특혜를 얻게 된다.
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